Re2A: Situated Conversational Recommendation via Rubric-based Preference Reasoning and Alignment

Real-world recommendation scenarios are commonly grounded in shared physical environments during user-recommender interactions. This motivates situated conversational recommendation (SCR), a complex task requiring recommender assistants to jointly reason over dialogue history, co-observed scenes, and in-scene item attributes. However, current approaches struggle with this setting due to two intertwined challenges: accurately understanding situated user preferences throughout the conversation and generating responses that simultaneously satisfy user needs and grounded situations. To this end, we propose Re2A, a framework that formulates SCR as a structured reason-then-align process. We introduce rubric-based preference reasoning, which uses automated rubrics to guide the model toward producing explicit preference states. Based on these states, we propose a preference-conditioned optimization to align response generation with dual objectives: user preference satisfaction and situation consistency. Extensive experiments on two SCR datasets demonstrate that Re2A consistently outperforms state-of-the-art methods, delivering more precise, context-aware conversational recommendations. Our code is available at https://github.com/DongdingLin/Re2A.