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Query Brand Entity Linking in E-Commerce Search

arxiv.org/abs/2502.01555

Updated 50 min ago · first seen 11 Sept 2026

paper_01M294GPG9RHBYRYSZN387BWXR

Published
11 Sept 2026
T1 · 50 min ago
arXiv
2502.01555
T1 · 50 min ago
Category
cs.IR
T1 · 50 min ago

Abstract

-cross Abstract: Associating user search queries with the correct brand entity is critical for e-commerce product retrieval, yet remains challenging due to the brevity of queries (three to four words on average), their lack of grammatical structure, and a catalog of hundreds of thousands of distinct brands. We formulate this as a brand entity linking task and develop two complementary solutions deployed at scale: (1) a cascaded pipeline that first detects brand mentions via sequence labeling and then disambiguates against a brand knowledge base, and (2) a single-stage approach that frames linking as extreme multiclass classification, directly mapping queries to brand identifiers. Through extensive multilingual evaluation (11 languages) and a controlled online experiment, we demonstrate that the proposed methods substantially improve brand recall while maintaining high precision, leading to measurable gains in customer engagement.

Authors 2

Dong Liu, Sreyashi Nag

Specification

Official page

Source:arXiv (Atom API + RSS)T1observed 50 min agohigh

Arxiv announce type
replace

Source:arXiv (Atom API + RSS)T1observed 50 min agohigh

arXiv id
2502.01555

Source:arXiv (Atom API + RSS)T1observed 50 min agohigh

Categories
cs.IR, cs.AI, cs.LG

Source:arXiv (Atom API + RSS)T1observed 50 min agohigh

DOI
10.1145/3799682.3840092 10.1145/3799682.3840092

Source:arXiv (Atom API + RSS)T1observed 50 min agohigh

PDF

Source:arXiv (Atom API + RSS)T1observed 50 min agohigh

Primary category
cs.IR

Source:arXiv (Atom API + RSS)T1observed 50 min agohigh

Published
11 Sept 2026

Source:arXiv (Atom API + RSS)T1observed 50 min agohigh

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Provenance

Attributed facts

10

Source tiers

T110

Freshest observation

50 min ago

Conflicts

None