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MADS: Multi-Agent Dialogue Simulation for Diverse Persuasion Data Generation

arxiv.org/abs/2510.05124

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Updated 2 h ago · first seen 11 Sept 2026

paper_01M294GPN370G4GDWE08S6E6B8

Published
11 Sept 2026
T1 · 2 h ago
arXiv
2510.05124
T1 · 2 h ago
Category
cs.CL
T1 · 2 h ago

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-cross Abstract: We propose MADS (Multi-Agent Dialogue Simulation), a scalable framework for generating persuasive multi-turn dialogues via agent self-play. MADS employs three coordinated agents: User Agents designed to simulate diverse persona-driven behaviors by leveraging personality signifiers such as Zodiac Signs and MBTI types, a Dialog Agent executing task-oriented persuasion strategies and an Optimization Agent evaluating and refining dialogue outcomes. We further validate its effectiveness through users' Chain-of-Attitude (CoA) modeling and dedicated LLMs' persuasion assessment. This approach enables low-cost generation of training data without human annotation, addressing key industry challenges such as lack of user data, cold-start evaluation difficulties, and prompt inefficiency. Applied to a real-world marketing scenario, MADS significantly improved the persuasion capacity of small LLMs, increasing the organic traffic conversion rate by 22.4% (from 1.83% to 2.24%) , demonstrating clear business value.currentcurrentarXiv (Atom API + RSS)T1highdeterministic

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