Do Vision-Language Models Understand Visual Persuasiveness? A Diagnosis via Visual Persuasive Factors — Paper

Abstract

Visual persuasion uses images to shape cognition, emotion, and behavior, with its effects depending on both visual attributes and semantic context. Despite recent progress, it remains unclear whether Vision-Language Models (VLMs) understand visual persuasiveness. This motivates us to ask: can VLMs assess whether an image persuasively supports an intended message, which visual factors shape this judgment, and do they align with human judgments? Through empirical analyses on image-message pairs where human raters consistently agree on the persuasiveness judgment, we show that VLMs exhibit a recall-oriented bias: they over-predict images as persuasive while achieving high recall. We introduce Visual Persuasive Factors (VPFs), a taxonomy informed by cognitive psychology for quantifying visual cues that shape persuasive judgments. Our factor-level analysis reveals that VPFs distinguish human persuasiveness judgments, whereas VLMs only partially reproduce these patterns, often generating false positives by treating persuasion-relevant cues as sufficient evidence. Building on this insight, we evaluate VPF-guided interventions and find that properly framed VPF knowledge can improve performance, but merely specifying visual cues or adding step-by-step reasoning is insufficient. By analyzing model rationales at the level of functional reasoning steps, we further identify a central bottleneck in connecting object identification to semantic message alignment.

Authors 2

Gyuwon Park, Hyounghun Kim

Specification

Official page: arxiv.org/abs/2511.17036
Source:arXiv (Atom API + RSS)T1observed 5 h agohigh
Arxiv announce type: replace
Source:arXiv (Atom API + RSS)T1observed 5 h agohigh
arXiv id: 2511.17036
Source:arXiv (Atom API + RSS)T1observed 5 h agohigh
Categories: cs.CL, cs.CV
Source:arXiv (Atom API + RSS)T1observed 5 h agohigh
PDF: arxiv.org/pdf/2511.17036
Source:arXiv (Atom API + RSS)T1observed 5 h agohigh
Primary category: cs.CL
Source:arXiv (Atom API + RSS)T1observed 5 h agohigh
Published: 11 Sept 2026
Source:arXiv (Atom API + RSS)T1observed 5 h agohigh

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9

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T19

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5 h ago

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Authors: Gyuwon Park, Hyounghun Kim

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Value	Valid from → to	Status	Source	Confidence	Extractor
cs.CL	11 Sept 2026 21:03 UTC → current	current	arXiv (Atom API + RSS)T1	high	deterministic

Claims are temporal and append-only: a new observation closes the previous claim (valid_to) instead of overwriting it. Conflicting claims from different sources are kept side by side and flagged — never averaged. Methodology →

11 Sept 2026
New paperPaperDo Vision-Language Models Understand Visual Persuasiveness? A Diagnosis via Visual Persuasive Factors
New paper: Do Vision-Language Models Understand Visual Persuasiveness? A Diagnosis via Visual Persuasive Factors
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Source documents
Source	Document	Type	Tier	Last observed	Snapshots
arXiv (Atom API + RSS)	rss.arxiv.org/rss/cs.CL	feed	T1· Official	4 h ago	1

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